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YouTube starts auditing video views
Continue reading the main story
The video-sharing website YouTube said it has started to "audit" the number of views a video has received.
The move is aimed at preventing users from artificially inflating view counts which, YouTube said, mislead people about the popularity of a video.
There are concerns that some viewers are using tools like "redirects" or "buying" views to boost their count.
YouTube said it will now "periodically" validate the views on videos and remove the fraudulent ones from the total.
"Some bad actors try to game the system by artificially inflating view counts. They're not just misleading fans about the popularity of a video, they're undermining one of YouTube's most important and unique qualities," Google, which owns YouTube, said in a blogpost.
"While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video's view count."
However, the firm said that it does not expect the new approach to affect "more than a minuscule fraction of videos on YouTube".
Assuring advertisers?
Continue reading the main story
“
Start Quote
A view should be a metric that reflects genuine interest, not a gauge of how many people mistakenly or unknowingly ended up watching your video”
YouTube
YouTube is the world's biggest video-sharing website.
With a large number of users watching videos on the site, it has also become an attractive advertising option for firms looking to attract consumers.
Analysts said the site's latest move to clamp down on fraudulent views was also aimed at assuring firms that their campaigns on the portal were reaching a genuine audience.
YouTube said it wants to improve the accuracy of view counts to maintain the trust of users
"A firm would look at the number of views a video is generating and its popularity when it decides to place its advertisement," Sanjana Chappalli, Asia-Pac head of LEWIS Pulse, a firm specialising in digital marketing, told the BBC.
"But if those views have been fraudulently generated - then it is likely to miss the target audience and have little or no return on investment."
'Maintain trust'
For its part, YouTube has previously warned users against generating views through automated means or by forcing or tricking viewers into watching videos.
According to YouTube these methods could include:
Purchasing views from third-party websites
Deceptive layouts on third party websites that trick viewers into playing a video when they click unrelated elements on the page
Serving pop-unders: a new window that appears under a current window
Redirects: when the URL changes and sends the viewer to a new page in the middle of a click
"A view should be a metric that reflects genuine interest, not a gauge of how many people mistakenly or unknowingly ended up watching your video," the website has said.
Ms Chappalli added that the growing popularity of other social media websites such as Facebook meant that YouTube needed to be even more careful with any fraudulent views.
"YouTube is just one of the many options on the social media that companies looking to advertise have," she said.
"As a result, it needs to maintain trust among advertisers for continued revenue growth."
Increase YouTube views
Buying and getting YouTube views through third-party services
Buying YouTube views through third-party services
Viewcounts serve as a way to recognize and surface great content. Since views are so important, it’s no surprise that an ecosystem of businesses has evolved around artificially helping creators get YouTube views, likes, and subscribers. However, paying for views obtained through some of these companies could be a violation of our terms, which exist, in part, to make sure the views on any YouTube video come from real, genuine people.
Views generated by some third-party businesses and services will not be counted or reflected on YouTube, and can lead to disciplinary action against your account, including removal of the video or account suspension.
What is a legitimate view?
A view is a user-initiated watch of a video where the primary purpose is to watch the video; this means that a real human being wishes to see a video, chooses which video to watch, and then acts on that choice.
A view should be a metric that reflects genuine interest, not a gauge of how many people mistakenly or unknowingly ended up watching your video.
What strategies for gaining YouTube views aren’t allowed?
Services that attempt to get YouTube views through automated means or attempt to force or trick viewers into watching videos are not ok. This could include the following:
Purchasing views from third-party websites (e.g. paying $10 for 10,000 views)
Deceptive layouts on third party websites that trick viewers into playing a video when they click unrelated elements on the page.
Serving pop-unders: A new window that appears under a current window.
Redirects: When the URL changes and sends the viewer to a new page in the middle of a click.
Ultimately, if you’re going to contract someone to help promote your content, it should be someone you absolutely trust, as you may be putting the fate of your channel (and your business on YouTube) in their hands. Find out how they promote your content and do your due diligence.
Cu astea fiind spuse de acum youtube va interzice vizualizarile facute artificial sau facute fortat cu site-uri sau programe gen syv, enhanceviews si altele....ma intreb daca si vizualizarile HR vor avea de suferit...deci o veste foarte proasta...si tocmai ca luna asta ma voi apuca si eu de PPD....
Sursa: http://www.bbc.co.uk/news/technology-26043794
Continue reading the main story
The video-sharing website YouTube said it has started to "audit" the number of views a video has received.
The move is aimed at preventing users from artificially inflating view counts which, YouTube said, mislead people about the popularity of a video.
There are concerns that some viewers are using tools like "redirects" or "buying" views to boost their count.
YouTube said it will now "periodically" validate the views on videos and remove the fraudulent ones from the total.
"Some bad actors try to game the system by artificially inflating view counts. They're not just misleading fans about the popularity of a video, they're undermining one of YouTube's most important and unique qualities," Google, which owns YouTube, said in a blogpost.
"While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video's view count."
However, the firm said that it does not expect the new approach to affect "more than a minuscule fraction of videos on YouTube".
Assuring advertisers?
Continue reading the main story
“
Start Quote
A view should be a metric that reflects genuine interest, not a gauge of how many people mistakenly or unknowingly ended up watching your video”
YouTube
YouTube is the world's biggest video-sharing website.
With a large number of users watching videos on the site, it has also become an attractive advertising option for firms looking to attract consumers.
Analysts said the site's latest move to clamp down on fraudulent views was also aimed at assuring firms that their campaigns on the portal were reaching a genuine audience.
YouTube said it wants to improve the accuracy of view counts to maintain the trust of users
"A firm would look at the number of views a video is generating and its popularity when it decides to place its advertisement," Sanjana Chappalli, Asia-Pac head of LEWIS Pulse, a firm specialising in digital marketing, told the BBC.
"But if those views have been fraudulently generated - then it is likely to miss the target audience and have little or no return on investment."
'Maintain trust'
For its part, YouTube has previously warned users against generating views through automated means or by forcing or tricking viewers into watching videos.
According to YouTube these methods could include:
Purchasing views from third-party websites
Deceptive layouts on third party websites that trick viewers into playing a video when they click unrelated elements on the page
Serving pop-unders: a new window that appears under a current window
Redirects: when the URL changes and sends the viewer to a new page in the middle of a click
"A view should be a metric that reflects genuine interest, not a gauge of how many people mistakenly or unknowingly ended up watching your video," the website has said.
Ms Chappalli added that the growing popularity of other social media websites such as Facebook meant that YouTube needed to be even more careful with any fraudulent views.
"YouTube is just one of the many options on the social media that companies looking to advertise have," she said.
"As a result, it needs to maintain trust among advertisers for continued revenue growth."
Increase YouTube views
Buying and getting YouTube views through third-party services
Buying YouTube views through third-party services
Viewcounts serve as a way to recognize and surface great content. Since views are so important, it’s no surprise that an ecosystem of businesses has evolved around artificially helping creators get YouTube views, likes, and subscribers. However, paying for views obtained through some of these companies could be a violation of our terms, which exist, in part, to make sure the views on any YouTube video come from real, genuine people.
Views generated by some third-party businesses and services will not be counted or reflected on YouTube, and can lead to disciplinary action against your account, including removal of the video or account suspension.
What is a legitimate view?
A view is a user-initiated watch of a video where the primary purpose is to watch the video; this means that a real human being wishes to see a video, chooses which video to watch, and then acts on that choice.
A view should be a metric that reflects genuine interest, not a gauge of how many people mistakenly or unknowingly ended up watching your video.
What strategies for gaining YouTube views aren’t allowed?
Services that attempt to get YouTube views through automated means or attempt to force or trick viewers into watching videos are not ok. This could include the following:
Purchasing views from third-party websites (e.g. paying $10 for 10,000 views)
Deceptive layouts on third party websites that trick viewers into playing a video when they click unrelated elements on the page.
Serving pop-unders: A new window that appears under a current window.
Redirects: When the URL changes and sends the viewer to a new page in the middle of a click.
Ultimately, if you’re going to contract someone to help promote your content, it should be someone you absolutely trust, as you may be putting the fate of your channel (and your business on YouTube) in their hands. Find out how they promote your content and do your due diligence.
Cu astea fiind spuse de acum youtube va interzice vizualizarile facute artificial sau facute fortat cu site-uri sau programe gen syv, enhanceviews si altele....ma intreb daca si vizualizarile HR vor avea de suferit...deci o veste foarte proasta...si tocmai ca luna asta ma voi apuca si eu de PPD....
Sursa: http://www.bbc.co.uk/news/technology-26043794
